July 2007 News

AJK govt approves new logo

13 July 2007
The Dawn

Muzaffarabad: The Azad Jammu and Kashmir government has approved a new logo of the state to reflect the vision of Prime Minister Sardar Attique Ahmed Khan, a move which some critics have called inappropriate. According to a notification issued by the Services and GeneralAdministration Department, the new logo was approved “as an emblem of prime minister’s vision for the skilled and green Kashmir to be reflected henceforth on all official correspondence.” The notification, however, appeared to be vague, as it did not say anything about the existing logo which was designed in late 50s reportedly during the government of President K.H. Khurshid. Official sources said that the old logo had been replaced through an executive order of Prime Minister Sardar Attique without referring the issue to the cabinet. “The logo represents the state and not the government and its replacement should have been discussed and decided at a higher forum such as the cabinet,” one official said on condition of anonymity. He feared that if replacement of logos became a regular practice, every government would have its own logo to project its thoughts, policies and vision. Sources said that some officials had drawn the attention of the government towards the issue but they were advised “to forget about the objection.” The replacement of logo, the sources said, could also cost considerable amount to the state exchequer as all the official stationery bearing the old logo would have to be replaced in compliance with the notification. However, S&GAD Secretary Fayyaz Akhtar Chaudhry said expenditures would not be too high because the existing stationery would also be used. But, when contacted by Dawn, senior analyst Malik Rashid said the decision to introduce a logo was “unwelcome and inappropriate.”


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