Kashmir To Rebrand Itself As A Golf Destination

12 April 2008

Srinagar: Kashmir probably does not evoke emotions of vacationing and relaxation in most people. After 18 years of militant violence, Kashmir wants to rebrand themselves from a heavily militarized Himalayan region to a global golfing destination. According to this article in the NY Times, Kashmir's government believes that golf will attract tourists who spend more than the penny-pinching backpackers who still come to trek in the mountains and stay on Srinagar's latticed wooden houseboats. The state is spending $6.2 million to build a golf course in the winter capital, Jammu, to be completed later in the year, the fifth course in the region, and an international airport is scheduled to open in the summer. My question is, Is there a country out there, which is supposedly not a golf destination nowadays?