Flower Business Booms Amidst Signs Of Peace In Kashmir
26 May 2009
: Amidst signs of normalcy returning to Jammu and Kashmir, the flower business is steadily prospering in the State. Due to non-existence of flower shops, people could not sell the flowers. However, that is set to change as the New Delhi-based leading chain of floral boutiques, Ferns 'N' Petals, has launched its first store in Srinagar. It is expected that the newly opened flower store will give boost to the flower market in the state and create a market for the customers, which did not exist earlier. It is expected that more persons will be involved in the production of flowers, which help boost the economy of the state. 'For the first time in Kashmir, a show room dealing exclusively in fresh flower has opened up so that we can cater to the demands of fresh flower by the customers. It is used in marriages and on a daily basis. Now, people have ventured into production of fresh flower that we send to Delhi and other places. With this showroom, the market will be created,' said Nusrat Jahan, owner, Ferns 'N' Petals. The climatic conditions in Kashmir are favourable for the cultivation of exotic flowers. 'The production of flower is very high. At other places, we need to make a green house and then only the flowers can grow. But here, we don't need green house, as the climate is very good and the land is fertile, so because of these reasons the business can flourish here,' said Tariq Ahmad, a flower salesman. The people are happy about the developments taking in the flower sector within the state, as they feel that since it is impossible for the government to provide employment to everyone, hence, shops such as these should be encouraged because it generates employment for the people.