J-K Govt To Celebrate 2010 As ‘Visit Kashmir’ Year

26 December 2009

Gulmarg: The Jammu and Kashmir government today declared 2010 as ‘Visit Kashmir’ year on expectations of a huge tourist inflow in the new year. “We expect a bumper tourist season in 2010 so the tourism departement has decided to celebrate the new year as ‘Visit Kashmir’ year,” tourism Minister Nawang Rigzin Jora said while inaugurating a three-day snow festival here. Jora said the future seems bright as the hotels in Gulmarg, 60 kms from Srinagar, are booked for next three months in advance. For making the initiative a success, Jora said the government has taken a slew of measures to attract tourists. “Besides attending various travel trade events being held in various parts of the country, the state government plans to conduct road shows at Hyderabad, Bangalore, Bhopal, Surat and Goa to attract tourists,” he said. However,the tourism minister asked the people of the state to maintain peace and tranquality. “Turmoil and tourism cannot go together. We have to maintain peace to encourage tourists to come here”, he stressed. About less snow in Gulmarg this year so far, he said it is lull before storm. we expect heavy snow next month. “If Kashmir is crown of India, Gulmarg is a jewel in the crown”, he said and hoped that the hill resort will receive the snowfall in coming days.