April 2018 News

'Creative Kashmir': Promoting Kashmir Culture Through Sponsored Events

23 April 2018
Greater Kashmir
Syed Jesarat

Srinagar: Passion for the heritage and culture of Kashmir turned Nafiz Riyaz Lone into an event organiser. This 24-year-old from Chanpora, Srinagar has earned his name in short span of time for managing about a dozen events successfully, which not only created a furore among the youth in Kashmir but also received huge traction on social media. Nafiz opened his event management company, Creative Kashmir, in September 2017. It specialises in culture and heritage events, art and painting exhibitions, photography exhibitions, theme events and conferences, book launches and entertainment events. A BCom from Islamia College of Science and Commerce, Srinagar, Nafiz is a culture and heritage lover. He always wanted to work for the Kashmir's culture and art, which he thinks has lost its importance in present times. 'Todays, youth know very little about our culture, so I thought of organising events to aware the people, especially young ones,' he says. Nafiz says he works meticulously to organise an event. 'First, a theme is selected for the event, then it is channelised properly for the involvement of sponsors in the event. After that, a venue is decided in which, J&K Tourism Department helps a lot and finally a promo comes out,' he says. 'After promo gets released people contact us for registration and participation.' Besides organising its own events, Creative Kashmir also provides supporting role for the organiser who cannot handle their projects alone. Winterfall, the event about the promotion of the music and talent of Kashmir took place in December. Aagaz-e-Chilai Kalan, the event again took place on December 25 at Nigeen Club, was about the poetry, photography and art competition. Saaen Kashir, another event at Nigeen club was about the promotion of culture and heritage of Kashmir where DC Srinagar was the chief guest. Youth Fest about Kashmir culture was an event held at Zero Bridge Fine Dine. Creative Kashmir has been supporting partners in 'Frozen Rush', held in Gulmarg and a recent book launch 'Prisoners of Paradise' held at Other Side Café, Nigeen. An event held at SSM College about unemployment was also supported by Creative Kashmir. They also supported a musical concert, Awaaz, on March 27. Nafiz says the upcoming event of the Creative Kashmir is 'Let's Pedal It Out' - A Bicycle Ride' with the aim to create awareness about the environment and mental health. The event is going to take place soon on Boulevard. Nafiz, who is not fond of government jobs, started his own event management company keeping in view the interests he has in Kashmiri culture. He believes that his organisation will make any event truly unique and memorable. The design, choreography and execution of an event are done as per the wishes of a client. 'Our creative team provides the highest standard of the personal services and professionalism that will ensure the success of any event,' says Nafiz. 'Teamwork is very important when planning and during the event is taking place. We ensure to satisfy our clients to highest possible levels.' The team of Creative Kashmir consists of ten students from different fields, all between the age group of 18-24 years. The team is having good equipment and skilled members. Despite being students, they manage the events very well, says Nafiz. 'Our team has an undeniable reputation as one of the leading event production company. By being approachable, flexible, transparent and reliable,' he adds. Besides Kashmir culture, promotion of talented youth is Nafiz's motive. 'I want to boost the youth, as Kashmir lacks opportunities. This organisation is very flexible for the Kashmir youth,' says Nafiz. 'As the organisation is new people love to be the part of this, we don't face any hurdles in organising events,' he adds. When asked about the business model of the company, Nafiz says Creative Kashmir is bootstrapped. However, with the sponsorship of the events and ticket sales, they manage the expenses and Nafiz say the profits of the company are not bad as they have always a good number of sponsors for the events. 'Creative Kashmir aims to promote the culture and talent of Kashmir. It's not entirely for money making,' Nafiz says. The events of creative Kashmir are mostly free of cost, except for the entertainment events, where they charge an entry fee. 'The warm feedback by people is the reason' why Nafiz Riyaz keeps going ahead despite difficulties, which he faces in the promotion of Kashmir culture and creating a platform for youth.