January 2019 News
Real Kashmir FC, Adidas Showcase Magnificence Of Jammu & Kashmir25 January 2019
Srinagar: Adidas in partnership with Real Kashmir FC are organising a unique photo exhibition in Bengaluru, titled The Real Kashmir to reveal the 'real' side of Jammu and Kashmir. The photo exhibit celebrates the beauty of Jammu and Kashmir through the lens of football. Adidas and Real Kashmir FC through their partnership have brought about a positive change in the valley and have redefined the 'Real' Kashmir, thus, catalyzing a rapid transformation in the lives of people. The photo exhibit is a celebration of the wave of positive change brought about by Football in Jammu & Kashmir. The pictures capture not only the magnificence of the valley but also portray how young kids in Jammu & Kashmir are taking to football on the streets and following their passion for the game. The pictures have been shot through the lens of award-winning photographer Prashant Godbole who has an innate sense of aesthetics and the art to create spaces within an image. Sharad Singla, Head -Activations, Adidas India, at the inauguration of the exhibition said, 'The Real Kashmir exhibition is yet another beautiful chapter of our partnership with Real Kashmir FC. The club epitomises our belief 'through sport, we have the power to change lives'.